Welcome to HypLab

HypLab is an open-source platform for understanding people, testing ideas, and safely rolling out what works -- all while protecting privacy. Whether you are a marketer building customer personas, a product team testing new ideas, or a researcher generating synthetic data, HypLab gives you the tools to work faster and smarter.

What can you do with HypLab?

• Create realistic personas -- Build detailed B2B and B2C buyer personas that reflect your actual market, not generic archetypes.
• Generate synthetic people -- Produce individual person records with 113+ fields matching Customer Data Platform (CDP) standards. Use them for testing, research, or development.
• Test ideas before launch -- Run experiments against your personas to surface insights, validate assumptions, and reduce risk.
• Keep everything organized -- Separate clients, projects, and campaigns into isolated workspaces within your organization.

How it works

1. Sign up and create your organization.
2. Answer a few onboarding questions about your business and audience.
3. HypLab generates templates tailored to your context using AI.
4. Generate people and personas from those templates with one click.
5. Explore, refine, and test -- edit records, create custom templates, and run experiments.

Who is this documentation for?

This documentation is for anyone using HypLab -- no engineering background needed. It covers everything from installing HypLab on your computer to generating your first persona.

If you are a developer looking for architecture details, coding standards, or API internals, see the Engineering Handbook.

Where to start

Next: Prerequisites -- what you need before installing HypLab.